More than 20 students participated in an inspiring Personal Branding Workshop organized by Hanze University of Applied Sciences, where they were encouraged to reflect on a fundamental question: Who are you, and what do you want to stand for?
The workshop provided a dynamic and interactive learning experience, helping students explore their personal strengths, talents, values, and individual stories. Through a series of reflective exercises and discussions, participants gained a deeper understanding of what makes them unique and how personal branding can support both their academic development and future entrepreneurial journeys.
One student described the experience by saying:
“I liked this even more than I thought beforehand.”
Throughout the 1.5-hour session, students engaged in meaningful conversations about identity, authenticity, and self-awareness. They reflected on their personal and professional aspirations while identifying the qualities that differentiate them as students, future professionals, and entrepreneurs.
The workshop generated valuable discussions and new insights, highlighting the importance of understanding personal values as a foundation for career development, leadership, and entrepreneurship. Participants were encouraged not only to recognize their strengths but also to communicate them effectively and confidently.
The session was facilitated by Annemarie Sanderink and Jeroen Zuidberg from Hanze University of Applied Sciences, whose expertise and engaging approach created a supportive environment that fostered reflection, creativity, and active participation.
As a university committed to entrepreneurship, innovation, and student development, Hanze University of Applied Sciences continues to provide opportunities that empower students to build essential personal and professional skills. Activities such as the Personal Branding Workshop help students strengthen their self-confidence, develop an entrepreneurial mindset, and better prepare for future academic and career challenges.
The workshop also reflects Hanze’s broader mission of supporting students in discovering their potential and transforming personal strengths into meaningful opportunities for growth and impact.
A special thank you goes to all students who participated with enthusiasm and openness, as well as to the trainers for delivering an engaging and insightful learning experience.
Stay connected with Hanze Entrepreneurship for more inspiring workshops and opportunities designed to support the next generation of innovators and entrepreneurs.
